THE MAT-FILLING METHOD™

OUR PROVEN SYSTEM FOR MARTIAL ARTS MARKETING

This is the exact process we use to help martial arts schools generate 20-30+ qualified student inquiries every month. No secrets, no black boxes—just a proven martial art business plan for growth.

WHAT IS THE MAT-FILLING METHOD™?

The Mat-Filling Method™ is our proprietary system for marketing martial arts schools. It's not a generic template from a large agency playbook—it's a refined process built specifically for martial art advertising that's been tested with schools like ClockworkBJJ.

Unlike cookie-cutter approaches from big agencies (where account managers apply the same tactics to every client), The Mat-Filling Method™ is customized to YOUR:

Martial arts style (BJJ vs. Karate vs. MMA, etc.)

Target students (kids vs. adults, hobbyists vs. competitors)

Local market competition

Current student base and growth goals

Budget and timeline

And you work directly with the founder who created this system—not an account manager reading from a script.

THE 4 PHASES OF THE MAT-FILLING METHOD™

PHASE 1

FOUNDATION (Week 1-2)

We audit your current marketing for martial arts school and identify what's working, what's broken, and what's missing. Most schools waste 40-60% of their ad spend on the wrong audiences—we fix that first.

Complete Martial Arts Marketing Audit

Website performance analysis
Current ad campaign review
SEO and local search ranking assessment
Booking flow and conversion path analysis

Competitor Analysis

Identify top 5-10 competitors in your area
Analyze their marketing strategies
Find gaps and opportunities
Pricing and positioning comparison

Student Avatar Development

Kids programs (ages, parent concerns, decision factors)
Adult programs (goals, pain points, motivations)
Hobbyist vs. serious competitor segmentation
Local demographic research

Tracking & Analytics Setup

Google Analytics 4 configuration
Call tracking implementation
Form submission tracking
ROI dashboard setup
PHASE 2

ATTRACT (Week 3-4)

We launch targeted campaigns that speak directly to your ideal students. Whether it's parents looking for discipline and confidence for their kids, or adults seeking fitness and community—we know how to reach them.

Facebook/Instagram Ad Campaigns

Geo-targeted campaigns within your service area
Multiple ad sets for kids/adults/different programs
A/B tested ad creative (images, videos, copy)
Audience refinement and lookalike audiences

Google Ads for High-Intent Searches

Search campaigns for 'BJJ near me,' 'karate classes [city]'
Google Maps optimization for local searches
YouTube pre-roll ads targeting local fitness enthusiasts
Remarketing campaigns for website visitors

Local SEO Optimization

Google Business Profile optimization
Local citation building
Review generation strategy
On-page SEO for location-based keywords

Content Creation

Student success stories and testimonials
Class highlight videos
Instructor spotlights
Belt promotion celebrations
PHASE 3

CONVERT (Week 5-6)

Getting inquiries is only half the battle. We optimize your trial booking process and automate follow-up so leads don't slip through the cracks (the way they do when account managers are juggling 20 clients).

Website Conversion Optimization

Mobile-friendly responsive design
Clear, prominent CTAs on every page
Streamlined trial class booking process
Live chat widget implementation

Automated Follow-Up Sequences

Immediate auto-response to form submissions
Text message follow-up within 5 minutes
Email nurture sequence over 7-14 days
Abandoned cart recovery for trial bookings

Retargeting Campaigns

Facebook/Instagram retargeting for website visitors
Google Display Network remarketing
Special offers for people who didn't book
Video retargeting with social proof

Trial-to-Enrollment Optimization

Trial class experience optimization
Enrollment conversation scripts
Pricing and package recommendations
Objection handling strategies
PHASE 4

SCALE & OPTIMIZE (Ongoing)

We continuously test, measure, and improve. You get detailed monthly reports (not vague dashboards), and we're always available to discuss strategy—because you're working with us, not an account manager.

Monthly Performance Reporting

Total inquiries generated
Cost per lead by channel
Trial class booking rate
Trial-to-enrollment conversion rate
Revenue generated and ROI calculation

A/B Testing

Ad creative variations
Landing page layouts
Offer structures (free trial, paid trial, etc.)
Call-to-action button text and placement

Retention & Referral Campaigns

Current student email marketing
Referral incentive programs
Belt progression celebration emails
Win-back campaigns for lapsed students

Strategic Growth Planning

Monthly strategy calls with founder
Quarterly goal setting and review
Expansion planning (new locations, programs)
Long-term brand building

WHY THE MAT-FILLING METHOD™ WORKS

Built for Martial Arts Only

This isn't generic digital marketing applied to martial arts. Every step is designed specifically for martial art schools based on years of testing and refinement.

Data-Driven, Not Guesswork

We track everything. Every dollar spent, every inquiry generated, every conversion made. No vague promises—just measurable results.

Direct Founder Implementation

You're not working with an account manager who's learning on your dime. You work directly with the person who created this system and has used it successfully with dozens of schools.

Customized to Your School

We don't apply the same template to everyone. Your martial art style, local market, student demographics, and goals all shape your custom strategy.

Continuous Optimization

We don't 'set it and forget it.' We're constantly testing, measuring, and improving to maximize your ROI and student quality.

Full Transparency

You see exactly what we're doing, where your money goes, and what results it generates. No black boxes, no vague dashboards—just clear, honest reporting.

COMPLETE MARTIAL ARTS MARKETING SERVICES

Paid Advertising

Facebook & Instagram Ads
Google Search Ads
Google Maps Ads
YouTube Advertising
Retargeting Campaigns

Search Engine Optimization

Local SEO Optimization
Google Business Profile
On-Page SEO
Content Marketing
Review Management

Website Development

Mobile-Responsive Design
Fast Loading Speed
Clear Call-to-Actions
Online Booking System
Lead Capture Optimization

Marketing Automation

Email Follow-Up Sequences
SMS Text Marketing
CRM Integration
Lead Nurturing
Abandoned Cart Recovery

Content Creation

Professional Photography
Video Production
Social Media Content
Blog Writing
Testimonial Collection

Analytics & Reporting

Performance Dashboards
Monthly ROI Reports
Call Tracking
Conversion Tracking
Strategic Recommendations

TRANSPARENT PRICING

No Hidden Fees, No Surprises

Large agencies charge $5,000-15,000/month. Here's what we actually charge—and what you actually get.

STARTER PACKAGE

Perfect for: Smaller schools or first-time marketing martial arts investors

$1,997
per month
A sexy website that converts visitors into leads
Facebook/Instagram ad campaigns (setup + management)
Automated lead follow-up system
Monthly performance reporting
Direct text/email access to founder
Month-to-month (cancel anytime)
I WANT TO START HERE
MOST POPULAR

GROWTH PACKAGE

Perfect for: Established schools ready to scale aggressively

$2,997
per month
Everything in Starter, PLUS:
Google Ads (search + YouTube)
Local SEO optimization (rank #1 in your area)
Advanced retargeting campaigns
Quarterly strategy sessions with founder
Trial-to-enrollment conversion optimization
A/B testing of all campaigns
Priority support (same-day response guarantee)
THIS IS WHAT I NEED

PREMIUM PACKAGE

Perfect for: Multi-location schools or rapid expansion plans

$4,997
per month
Everything in Growth, PLUS:
Full-service content creation (video, photography)
Social media management (organic + paid)
Reputation management & review generation
Email marketing & retention campaigns
Bi-weekly strategy calls
Referral system development
White-glove service (we handle everything)
LET'S TALK PREMIUM

READY TO IMPLEMENT THE MAT-FILLING METHOD™?

Book your free 30-minute martial arts marketing audit and see how The Mat-Filling Method™ can work for your school.

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