NO ACCOUNT MANAGERS. NO CORPORATE BUREAUCRACY.
JUST EXPERT MARTIAL ARTS MARKETING.
Hi, I'm Yeshaya Shapiro — and I'm the person you'll actually work with.
I started Fill The Mats because I was tired of seeing martial arts schools get burned by expensive agencies that promise the world, deliver mediocre results, and then pass you off to an overworked account manager who's juggling 25 other clients.
HERE'S THE PROBLEM WITH LARGE MARTIAL ARTS MARKETING AGENCIES:
❌They hire account managers fresh out of college
❌Those account managers have 15-30 clients they're trying to juggle
❌Your needs fall through the cracks while you pay $8,000+/month
❌When you have a question, you wait days for a response
❌When your account manager quits (and they do — often), you start over with someone new
I BUILT FILL THE MATS TO WORK DIFFERENTLY:
✅You work directly with me — the founder, not an employee
✅I only take a limited number of martial arts schools at a time (so you actually get attention)
✅I specialize ONLY in martial art marketing (I'm not spread across 10 industries)
✅Your text gets answered. Your call gets returned. Your questions get real answers.
✅I've worked with numerous martial arts schools and understand the unique challenges you face
MY BACKGROUND
EXPERIENCE
- •Years of digital marketing experience
- •Specialized in martial arts school marketing
- •Worked with BJJ, Karate, Taekwondo, MMA schools
CERTIFICATIONS
- •Professional Web Development
- •SEO Specialist
WHAT I BELIEVE
Martial arts changes lives. The discipline, confidence, community, and physical fitness that martial arts provides - especially for kids—is irreplaceable. But if families in your community don't know your school exists, you can't serve them.
That's where marketing for martial arts comes in. Not generic "digital marketing." Not cookie-cutter templates from agencies that work with everyone. But specialized martial arts advertising that understands:
✓The difference between kids' programs and adult training
✓How to speak to parents about discipline and anti-bullying
✓Why trial class conversion matters more than website traffic
✓The psychology of martial arts enrollment (it's not like selling insurance)
MY PROMISE TO YOU
If you choose to work with Fill The Mats, you're not getting an account manager. You're getting me. Every strategy session, every question, every optimization — I'm the one doing it.
Why? Because unlike large agencies, my reputation in the martial arts community is everything. If I don't deliver for you, word spreads fast. And I can't hide behind corporate structures or blame junior staff.
Your success is my success. Your failure is my failure. That's powerful motivation to do this right.
MY MISSION
Help martial arts schools fill their mats with the right students so instructors like you can focus on teaching, not marketing.
If you're a school owner who:
•Has exceptional instruction but struggles with consistent enrollment
•Is tired of wasting money on marketing martial arts that doesn't work
•Wants a partner who actually understands the martial arts business (not just "digital marketing")
•Prefers working with the founder over dealing with account managers
Then let's talk.
WHY I ONLY WORK WITH MARTIAL ARTS SCHOOLS
I could work with any industry. Large agencies do. But I don't want to be mediocre at ten things — I want to be excellent at one thing: marketing for martial arts schools.
Here's what that specialization gives you:
✅I know what works (because I've tested it with dozens of martial arts schools)
✅I speak your language (gi, no-gi, belt systems, retention challenges)
✅I understand your students (kids program parents vs. adult competition teams)
✅I don't waste your time (or money) testing basics that have been proven elsewhere
Large agencies can't offer that. When you're spreading your attention across restaurants, dentists, law firms, and gyms — you become a jack of all trades, master of none.
I chose mastery.
Fill The Mats is a subsidiary of
YESHAYA.DEVWe're splitting out our martial arts marketing vertical to another domain to increase conversions and provide specialized focus for martial arts school owners.
READY TO WORK WITH SOMEONE WHO ACTUALLY CARES?
Book your free 30-minute martial arts marketing audit and experience the difference of working directly with the founder.